INSPIRED UPDATE
Building the Routing Layer for the Giving Economy
THE PROBLEM WE'RE SOLVING
For most of history, giving has worked like this: You earn. You spend. Then, if you have extra, you donate. That model puts generosity in competition with real life - turning giving into a personal expense, a separate workflow, and a periodic campaign. The issue is not willingness. The issue is friction and cost.
THE SOLUTION - THE GIVING ECONOMY
A better layer is possible. One where good is created through action, not just payment. Where participation unlocks shared value. Where generosity is unlocked, not requested.
WHAT INSPIRED DOES
Inspired turns pledged philanthropic dollars into something usable in everyday life. We take major donor capital and convert it into gift inventory: funded donations that can be unlocked by real people in real moments. Then we distribute those gifts through the places where life already happens: checkout flows, loyalty programs, subscriptions, milestones, live events, app experiences, community touchpoints, and more.
If it's an action, it can be a gift: purchases, referrals, upgrades, surveys, bookings, account creation, renewals, reviews, task completion, sign-ups, loyalty redemptions, testimonials, event attendance, milestones, free trials, feature activations, reorders, community joins, newsletter reads, video views, demo scheduling, goal achievements, and visits.
  1. You take an action you were already going to take
  1. An Inspired Gift is unlocked
  1. You direct it to a cause you care about
  1. A real donation is made - funded by a major donor, not you
If you want to give more, you can add your own donation—but you never have to.
Every consumer action (shop, subscribe, join) triggers a free donation gift funded by major donors. Three-sided marketplace:
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Major Donors
Get leverage and impact amplification on every dollar. Pledges become distribution, reach, new donors, and measurable outcomes.
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Distribution Partners
Platforms, apps, brands, and communities get zero-cost engagement and performance marketing with measurable ROI
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Charities
Get distribution and new donor acquisition without CAC. Turn major donor pledges into year-round engagement and measurable growth.
THE MARKET OPPORTUNITY
We're activating $500B in idle philanthropic capital - turning pledges into distribution, reach, and measurable outcomes.
$550B charitable giving (US annually)
$1T global philanthropy
$500B+ performance marketing
$200B+ loyalty & rewards
THE BUSINESS MODEL
Inspired is becoming a routing and distribution layer for modern generosity. Philanthropy with leverage.
Our vertical integration creates multiple revenue streams:
  1. Transaction Fees - % of donation value facilitated through Inspired experiences
  1. Platform Fees - Usage-based service fee of $0.10 per redeemed Inspired Gift
  1. Premium Services - White-label solutions, custom integrations, analytics
  1. Donor Services - Fees for managing major donor relationships and pledge coordination
WHY THIS MATTERS NOW
Philanthropy is at an inflection point. There's unprecedented capital ready to move and unprecedented global need. The real challenge isn't a lack of generosity - it's activation, alignment, and accountability.
Major donors have capital and passion for specific causes - but lack distribution at scale. Inspired gives them what traditional philanthropy never could: the ability to activate millions in their focus areas. Participation is the key to scaling generosity. When everyone can give without cost, they feel ownership and become part of the philanthropic journey - not just spectators. This mirrors how participation unlocks economic engagement: get people in, let them participate, and they become invested.
And we're building this infrastructure at exactly the right moment.
As AI takes on more decisions, only what is measurable and routable will scale. Efficiency will scale automatically. Human meaning will not. Inspired makes generosity routable - making it possible for platforms, partners, and eventually automated systems to include giving as a default option.
TRACTION & PROOF POINTS: Participation at Scale
  • $50M in major donor pledges secured (Q1 2026)
  • Live partnerships with leading charities, platforms and brands
  • Proven unit economics with rapid growth trajectory
  • Full Shopify ecosystem penetration underway (3B orders, 30B actions)
FINANCIAL TRAJECTORY
Path to $1B revenue by 2030
The flywheel is exponential, not linear:
  • Donor pledges ramp fast as charities make Inspired "default" in their donor process
  • Gift distribution scales infinitely - endless paths, partners, and actions
  • Supply and demand feed each other, creating compounding acceleration
Unit Economics:
  • 98% gross margins
  • Near-zero variable costs (partners and charities self-implement and manage)
  • Break-even target: Q3 2027
  • Multiple revenue streams across entire value chain
The more we grow, the faster we grow. Both sides of the marketplace scale independently and amplify each other.
STRATEGIC MOAT
4-layer vertical integration activating $500B in idle donor capital as programmable giving supply. We connect all four markets: major donors (capital), charities (causes), distribution partners (reach), and consumers (participation). Traditional philanthropy infrastructure can't compete - we're the only player connecting all four.
To scale generosity through participation. To make giving feel natural, not heavy. To build the routing and distribution layer of the giving economy, so that as the modern world evolves, generosity moves with it.

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